Prudent Pedal

APRIL 3, 2020

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

Guidelines 82

Guidelines Marketing Cash Flow Metrics 82

Tom Spencer

MAY 6, 2018

ASHE conducted a survey of facility managers in 2015, and found that roughly half were part of their respective hospital’s patient satisfaction committee. Some ways to improve night-time noise include introducing practices for staff such as guidelines for night-time care, quiet voices, and procedures for resupply and equipment movement.

Healthcare 74

Healthcare Survey System Engineering 74

Harvard Business

JULY 6, 2017

We examined data from 72 executive coaching engagements we conducted from 2008 to 2014. Our data included executives’ scores on personality and emotional intelligence assessments, interviews with their managers and HR, and our case notes. The average coaching engagement lasted six to 12 months.

Emotional Intelligence 51

Emotional Intelligence Case Interview Talent Pharmaceuticals 51

Harvard Business

NOVEMBER 19, 2018

In 2008, I was designing advertising products at Google. My manager told me about a team that was working on the Google Help Forum. We were product managers, designers, and leaders. When managers are careless with their decisions, it creates big problems for their teams. JUSTIN TALLIS/Getty Images.

Examples 38

Examples Productivity Meeting Guidelines 38

Harvard Business

MARCH 27, 2017

Attempts to liberate unproductive time by employing new tools (for example, Microsoft Teams, Slack, Box) or imposing new guidelines and meeting disciplines will prove fruitless unless steps are taken to deal with the underlying organizational illness. The firm removed several layers of management, flattening the organization.

Meeting 28

Meeting Sales Culture Productivity 28

Harvard Business

NOVEMBER 14, 2016

The largest companies are required to set a target for the number of women on their board, but there are no clear guidelines on what that number should be. Back in 2008, when Danish Prime Minister Helle Thorning-Schmidt wanted to put in place quotas like those in Norway, she met strong resistance from both men and women.

Recruiting 28

Recruiting Recruitment Interviews Company 28

Harvard Business

JUNE 2, 2016

In 2008, a survey found that less than 13% of Wikipedia contributors worldwide were women. They analyzed a subset of the original 2008 survey data to see whether the experience of editing articles differs for women and men, and whether this influences how much they edit. it was 15%. They found clear differences.

Survey 28

Survey Research Recruiting Recruitment 28