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Marketing Guidelines for Professional Services Firms During the Covid-19 Pandemic

Prudent Pedal

I offer 6 simple marketing guidelines for professional services firms during the COVID-19 pandemic that will build your reputation—or at least protect it until it’s over. Prior to COVID-19, I have marketed through the Internet Gold Rush, Y2K, the dot-com bust, 9/11, The Great 2008 Recession, and any number of other “irrational” rushes.

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Improving the Patient Experience: People, Process, Place Model

Tom Spencer

Some ways to improve night-time noise include introducing practices for staff such as guidelines for night-time care, quiet voices, and procedures for resupply and equipment movement. 3 Data shows that the question about noise is the one for which hospitals consistently receive the lowest score on the HCAHPS survey. and Cmiel, C.

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Younger and Older Executives Need Different Things from Coaching

Harvard Business

We examined data from 72 executive coaching engagements we conducted from 2008 to 2014. We also found that the younger executives tended to respond to concrete recommendations and specific rules or guidelines to follow, but they often did not show interest in understanding why they did the things they did.

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To Get More Done, Focus on Environment, Expectations, and Examples

Harvard Business

In 2008, I was designing advertising products at Google. You can help your team decide by having an open discussion about everyone’s preferences and then making guidelines that work for the majority. JUSTIN TALLIS/Getty Images. My manager told me about a team that was working on the Google Help Forum.

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Collaboration Overload Is a Symptom of a Deeper Organizational Problem

Harvard Business

Attempts to liberate unproductive time by employing new tools (for example, Microsoft Teams, Slack, Box) or imposing new guidelines and meeting disciplines will prove fruitless unless steps are taken to deal with the underlying organizational illness. The firm removed several layers of management, flattening the organization.

Meeting 28
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Why Do So Few Women Edit Wikipedia?

Harvard Business

In 2008, a survey found that less than 13% of Wikipedia contributors worldwide were women. They analyzed a subset of the original 2008 survey data to see whether the experience of editing articles differs for women and men, and whether this influences how much they edit. it was 15%. They found clear differences.

Survey 28
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What Board Directors Really Think of Gender Quotas

Harvard Business

The largest companies are required to set a target for the number of women on their board, but there are no clear guidelines on what that number should be. Back in 2008, when Danish Prime Minister Helle Thorning-Schmidt wanted to put in place quotas like those in Norway, she met strong resistance from both men and women.