Remove tag customer segmentation
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Building the New “Mega Segments”: Which Content Providers Will Play to Win? - SPONSOR CONTENT FROM COGNIZANT

Harvard Business

The winners in this new world will become proficient at leveraging customers’ digital footprints to deepen insights, improve consumer experiences, and enrich learning. Is the content you deliver similar to what your customers can ac­cess for free on the Web? Today’s IME Content Landscape. Outcome orientation.

Media 28
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Don’t Acquire a Company Before You’ve Asked These Questions

Harvard Business

First and foremost, companies outside of the technology sector are making acquisitions to get their hands on technologies that they see as complementary (or threatening) to their existing businesses – especially those that could underpin a fuller and more digital experience for their existing customers. Users in Different Ecosystems.

Company 28
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Beware the Analytics Bottleneck

Harvard Business

Machine learning techniques can aid a company to: learn from past behavior and predict behavior of new customers (e.g. risk models to predict consumer risk to default), segment consumer behavior in an optimized, market friendly fashion (e.g.

Banking 28