Remove Productivity Remove Sales Remove Training Remove Wireless
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Using IoT Data to Understand How Your Products Perform

Harvard Business

Since 2011, General Electric has publicly stated it would spend more than $1 billion on developing sensors, wireless devices, and related software to install on its aircraft engines, power turbines, locomotive trains and other machinery. What’s more, that percentage generally goes down the lower the price of a product.

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Even Life-Saving Innovations Don’t Sell Themselves

Harvard Business

Most businesses wouldn’t survive without driving demand for their products or services, either through marketing and advertising or through involving users so deeply in the design of the product that word of mouth spurs adoption. Develop and fund a sales and marketing capability from the outset.

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3 Ways Companies Are Building a Business Around AI

Harvard Business

There are numerous other AI products available to business, like IBM’s Watson, or software from emerging vendors. CAMP3 is a 26-person company, headquartered in Alpharetta, Georgia, that deploys and manages wireless sensor networks for agriculture. That visual training data is a scarce commodity, and a defensible business asset.

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Enhancing Customer Insights with Public Location Data

Harvard Business

Beacons are battery-powered wireless sensors installed in retail stores or event venues that detect nearby consumers who have opted in to alerts through Bluetooth or other technologies and that relay information to consumers’ mobile devices. This can help increase short-term sales as well as build long-term brand loyalty.

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