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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

Aim for the right balance Don’t define an ‘analysis required’ in a way that is not sufficient to prove or disprove the hypothesis. For example, if your hypothesis is “Eliminating duplication will save $1M in 12 months”, then your analysis required should not be something vague and generic like “Process analysis”.

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B2B sales will never be the same

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Sales teams still relying on “old school” strategies and tactics will only go so far. In the same Tech Tide report, Forrester recommends six technologies where sales organizations should invest to keep up with the changing sales landscape. It’s a tough balance. There is tremendous insight to be gleaned from unstructured data.

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