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Deep Dive into Hypothesis-based Problem Solving

Tom Spencer

Division X productivity is decreasing), methods for solving the problem (e.g., … by benchmarking industry best practices), or proposed solutions (e.g., … by employing more staff). Don’t make the end product an outcome instead of a deliverable. Without these, you won’t have a clear understanding of the scale of the problem to be solved.

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B2B sales will never be the same

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Sales teams still relying on “old school” strategies and tactics will only go so far. In the same Tech Tide report, Forrester recommends six technologies where sales organizations should invest to keep up with the changing sales landscape. After all, a truly good sale is about relationships, not products. It’s a tough balance.

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