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Social Media Platforms Can Be Built Around Quality, Not Scale

Harvard Business

Of course, people do use existing comms and social software to manage quality information and close relationships — the beloved chat app Slack is widely used by couples and families, for example. Technologists often discuss the problem of “ vanity metrics.” So what are the metrics for high-quality social media?

Media 36
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B2B Salespeople Need to Act More Like Travel Agents

Harvard Business

Related Video. See More Videos > See More Videos > Surely B2B purchasing hasn’t become that bad. A health care software company uses networking events early in the sales process. But the software company asks the customer reference to candidly discuss their purchase process. Only three are effective.

B2B 33
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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Watch the 2 minute video above to learn how to use this list of consulting lead generation methods effectively!). Creating a video course. Video presentations. ROI calculator. Creating a Video Course. It does not need to be a full-length, 20+ hour video course (you’d charge for that!), Guest posting.