Harvard Business

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Marketing 49

Marketing Agile Fashion Sales 49

Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition.

Report 98

Report Data Strategy Strategy 98

Harvard Business

NOVEMBER 7, 2017

The lack of narrative is particularly a problem in the relationship between sales and marketing. This behavior is a result of the underlying mental models of sales and marketing. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience.

Strategy 43

Strategy Strategy Strategy& Metrics 43

Tsavo Neal

SEPTEMBER 21, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

Like all your other marketing material, your website exists for one reason: To generate leads for your business. Once they do, your email marketing software automatically sends them your lead magnet. Your email marketing software compiles all lead information into a list. Leads are the lifeblood of consulting businesses.

Consulting 60

Consulting eBook Education Resources 60