Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.
Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.
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Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Partnering with anthropologists was something Aliyah’s team had talked about but hadn’t yet tried out.
Harvard Business
OCTOBER 30, 2017
Over a period of years, every GE senior manager would learn the lean startup methodology, and GE would be the showcase for how modern companies use entrepreneurial management to transform culture and drive long-term growth. During Immelt’s tenure, GE’s stock market value fell by about half. Innovation at GE was on a roll.
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