Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. Are you having a strategy meeting soon? Get our free 2-Day strategic planning agenda.

Report 98

Report Data Strategy Strategy 98

Harvard Business

NOVEMBER 7, 2017

When I conduct workshops with marketing and leadership teams on the design of strategic narratives , I’m often asked, “Should we include the sales teams?” The fourth gap between strategy and execution is in measurement and metrics. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Strategy 43

Strategy Strategy Strategy& Metrics 43

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. The metrics also changed. More than 20% of employees took the training online or in workshops in the first few months of the program, and employee submissions to its sales lead and job candidate referral programs were up 43% and 19% respectively.

Marketing 48

Marketing Agile Fashion Sales 48