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Consulting Tip #7: Beware of Other People Using Your Intellectual Property for Their Exposure

Johanna Rothman

No payment for my time or my IP (Intellectual Property). They wanted my intellectual property for their exposure. For example, I'm doing a webinar on November 30 where the value is primarily promotion for my new book. Even though their offer will cost the consultant time, money, and intellectual property.

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5 Effective Content Marketing Tips for Consultants

Consulting Matters

it's one thing to have a repository of intellectual property (IP). These could be booklets, eBooks, print books, a teleconference series, a webinar series, etc. Depending on how you create your funnel, you could include low-cost training events in this category. Fifth, tier your content in such a way that creates action.

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Consultant Marketing Tech Trap

Jerry Fletcher

It can be the backbone of the sharing of your body of intellectual property or it can delay the release by days, weeks or months or, in some cases years. Then my client offered a book in a webinar he was doing with 2 other experts. It’s great until it isn’t. Six people provided their e-mails.

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How to Create Breakthrough Success without Burnout: Interview with Rachelle Stone

Consulting Matters

And when I got into your program and I started watching some of the webinars and doing some of the exercises I recognized how little I knew on the consulting side, that I had the information, I had the knowledge and experience, but I didn’t have the consulting formula that to make it all work. Rachelle Stone : That one is loosey goosey.

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Conducting Webinars or Other Online Educational Events. Conducting Webinars or Other Online Educational Events. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” Webinars and Other Online Educational Events.