Executives Need to Know How Trade Deals Shape Their Markets
Harvard Business
OCTOBER 13, 2016
But they tend to overlook their nonmarket strategy. Nonmarket strategy means using and shaping the rules of global commerce, such as trade agreements, through legal and political means. The ability of a firm to push into a new market or compete using a tried-and-true strategy hangs in the balance. This is a major oversight.
Let's personalize your content