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What to Do When Personal and Professional Commitments Compete for Your Time

Harvard Business

As you think about your general guidelines for when to choose for work versus family commitments, explore these facets: Values. Certain positions require more travel or more work outside of normal business hours. I recommend putting time in your calendar to think about what seems right for you and your family. Job constraints.

Meeting 28
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5 Ways to Increase Your Cross-Selling

Harvard Business

To that end, here are five guidelines for expanding share with current customers. Using existing customer data, MGM launched a multivariate campaign, testing different offer packages (a room discount versus a coupon to play slot machines), travel windows, brand messages, email frequency, and more. Take a balance-sheet view.

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Enhancing Customer Insights with Public Location Data

Harvard Business

This entails identifying whether exposure to a certain promotion, ad, or specific touchpoint (such as a sales encounter) for a demographic can generate future sales. With the right guidelines in place, there’s a much greater potential for geolocation data that remains untapped.

Data 28