Organizational Talent Consulting
JULY 17, 2023
EXECUTIVE SUMMARY Mergers and acquisitions (M&As) are key growth strategies for many organizations: entering new markets, acquiring new technologies, or leveraging scale and size. HOW TO READ THIS WHITE PAPER This white paper has five sections. Organizations become known by their culture.
The Fearless Marketer
JANUARY 20, 2020
You’ve spoken at Social Media Marketing World and other places. You’ve written an industry white paper and you want some feedback from an industry expert. Since you’re in this industry, I’d love your input on this white paper.”. I know you work with medium-sized companies on their finances. M – Hmm.
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Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.
Consulting Matters
JANUARY 7, 2019
If you want to achieve sustainable success as a consultant - ideally you want to create a marketing system to ensure you have a consistently full pipeline of right-fit clients. Your mindset still has to be one of service and value for what you bring to the table vs. letting fear and need drive your marketing.
Harvard Business
JULY 20, 2016
Most sales models include a conversion funnel in which reps try to convert a marketing-generated lead into a prospect and then a customer through sequential steps. You can do the same for resale value, maintenance, driver retention (useful data if you run a fleet), and financing costs.
Emerson Consulting Group
APRIL 4, 2019
If your target market consists of multiple specific industries, spreading the good word about your service and products via industry publications can amplify and extend the reach of your marketing. A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published.
Harvard Business
SEPTEMBER 14, 2016
Content marketing is a start, but articles and posts on social media don’t go deep enough. It’s time to flip the corporate university inside out, blending marketing with learning to create relationships beyond the transaction. P&G Professional serves the “away from home” market for commercial cleaning.
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