Harvard Business

AUGUST 7, 2017

In my experience with dozens of organizations implementing IoT solutions, those that achieved their expected ROI changed their traditional business approaches in one or more of the following ways: They Developed a Partner Ecosystem. They Update Their Talent Management Strategies. But chasing the cool factor can lead to compromised ROI.

ROI 28

ROI Operations Talent Accenture 28

Harvard Business

MARCH 22, 2017

Each outbound communication is measured individually for immediate ROI. However, recently they began to take a more holistic approach, focusing on lifetime value and their most profitable segment, the “fashionable spender.” This gives marketing an opportunity to measure and manage itself in new ways.

Marketing 36

Marketing Agile Fashion Sales 36

Harvard Business

SEPTEMBER 25, 2018

And they can be very expensive — in addition to overseas business travel, local distribution partner relationships require significant up-front investment to get started and to manage effectively. A New Type of Local Partner. The rise of social media has created a new type of local partner: local digital influencers.

B2B 29

B2B Education Media B2C 29

Harvard Business

JANUARY 3, 2017

Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. But when managers reduce prices, a fundamental question sometimes goes unasked: Will customers notice and respond as expected? Price wars have broken out in consumer industries around the world.

Retail 36

Retail Survey Bain Comparison 36