Harvard Business

JULY 14, 2017

Like international travel or meditation, it creates space for us to question our assumptions. They make us more efficient and productive. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. Science fiction isn’t useful because it’s predictive.

Real Estate 53

Real Estate Engineering Transportation Industry 53

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Tweet this White papers and eBooks make fantastic lead magnets for consultants.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Selling productized consulting. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication.

Consulting 68

Consulting Advertising Case Interview Conference 68