Harvard Business

JULY 14, 2017

Like international travel or meditation, it creates space for us to question our assumptions. They make us more efficient and productive. So consider leaving the latest white papers, industry rundowns, and management hot takes at the office. Science fiction isn’t useful because it’s predictive.

Real Estate 53

Real Estate Engineering Transportation Industry 53

Harvard Business

SEPTEMBER 25, 2018

The most common ways of doing this are to send executives to build personal relationships with international business partners and to hire local distribution partners — or independent, third-party intermediaries — to represent their products or services overseas.

B2B 35

B2B Education Media B2C 35

Harvard Business

AUGUST 11, 2017

A white paper published by the Workforce Institute and produced by Circadian, a workforce solutions company, calls absenteeism a bottom-line killer that costs employers $3,600 per hourly employee and $2,650 per salaried employee per year. Creativity went up 33%, happiness levels rose 25%, and productivity increased 13%.

Company 28

Company Travel Policies System 28

Tsavo Neal

APRIL 27, 2017

They come for the content or the service, like booking air travel. Whether you are selling productized consulting on your website or use it as a way to foster interaction with potential clients, B2B buyers expect to be able to purchase your services. Tweet this White papers and eBooks make fantastic lead magnets for consultants.

B2B 60

B2B Marketing Consulting Advertising 60

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Selling productized consulting. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication.

Consulting 68

Consulting Advertising Case Interview Conference 68