Tom Spencer

AUGUST 15, 2020

At the micro level, the various pieces of the marketing puzzle can be, and should be, optimized on an on-going basis: The overall positioning and strategy should be evaluated. What is the optimal pricing strategy? Often, some combination of the two methods is the most efficient. Products should be tested and optimized.

Marketing 88

Marketing Advertising Sales Media 88

LSA Global

MARCH 20, 2020

The origin of the term player-coach refers to a member of a sports team who simultaneously holds both playing and coaching duties. Although the practice is mostly extinct in sports, many companies today expect their managers – especially their first-level managers – to be an effective player-coach at work.

How To 45

How To Sports Culture Talent 45

Harvard Business

NOVEMBER 22, 2017

For every company wrestling with evolutions in its strategy, success depends as much on matching the operating model to those evolutions as it does on the soundness of the strategy itself. But exactly how do today’s companies create or update an operating model to match adaptations or wholesale changes in strategy?

Strategy 28

Strategy Strategy Strategy& Company 28

Martinka Consulting

FEBRUARY 5, 2020

Customers (efficiency vs. make more calls) Yes, we can! It’s very much like sports, the more the team wins, the greater the number of fans it has. This is not about ego; it is about building an exit strategy in order to get a higher selling price. It’s the few that do apply that are the reasons why this strategy may make sense.

Cash Flow 40

Cash Flow Small Business Sports Talent 40

Harvard Business

OCTOBER 10, 2017

Every step of the process was measured, and real-time metrics were easily accessible. Tactical performance is how effectively your organization sticks to its strategy. The second type, known as adaptive performance , is how effectively your organization diverges from its strategy. Metrics emphasized speed.

Metrics 37

Metrics Engineering Operations Sales 37

Harvard Business

MAY 7, 2018

By communicating at the most opportune times based on insights into consumer behavior, companies can generate more business with fewer or more efficient ads, or expand their audience to find unexpected wins. Timing comes into play through signals, sequence and speed. in the longer run. Beaudin leads Bain’s Marketing Excellence practice.

Marketing 28

Marketing Bain Advertising Data 28

Harvard Business

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. Essential Background. Spillovers.

Media 33

Media Advertising Metrics Productivity 33