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Two Ways to Break into India’s Consumer Market

Harvard Business

However, recent developments have opened new doors for consumer product companies to expand their presence and sales in India, at much lower risks. New entrants tend to start by exporting finished goods from the nearest Asian factory with a desire to protect brand quality and/or intellectual property and/or to minimize capital investments.

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You Don’t Have to Be a Software Company to Think Like One

Harvard Business

You’re competing against platforms like Uber in transportation, Google in automotive, Airbnb in hospitality, LinkedIn in recruiting, Netflix in television, and the list goes on. The software, called Personal Book , allows Nordstrom to promote sales, special appearances, and store events in a more targeted manner.