Harvard Business

JUNE 1, 2018

Becky Hayes/EyeEm/Getty Images. Today, good marketing relies on having detailed and accurate customer data. And companies, not surprisingly, are eager to collect vast troves of it. For instance, Amazon continuously tracks the behaviors of its 100 million Prime members , an example of “first-party” data. And many companies have found that sharing their own customer information with other companies creates synergies for both parties, especially with the increasing availability of ̶

Data 28

Data Retail Metrics Sales 28

Seth Godin Blog

JUNE 1, 2018

Right there, there's your problem. I know you'd like to reach more people, and most people don't read. But if you're going to write, the only choice you have is to reach people who will choose to engage with you. Do it properly, and there's a chance that those voluntarily literate people will tell their friends and colleagues. And of course, the same thing goes for trying to teach people who don't learn, tell jokes to people who don't laugh, and campaign to people who don't vote.

Education 47

Education Course 47

Harvard Business

JUNE 1, 2018

Daniel Grizelj/Getty Images. Why does it seem like you can’t throw a paper airplane in some offices without hitting a person who is training for a marathon, planning a 10-day silent meditation retreat, or intending on scaling Kilimanjaro? On top of working 24/7 for a company that doesn’t pay overtime? Extremism is becoming the norm not only in our professional lives but increasingly in our personal lives as well, from politics and parenting to food and fitness.

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Benchmarking Sports Metrics Exercises 53

Seth Godin Blog

JUNE 1, 2018

Right there, there’s your problem. I know you’d like to reach more people, and most people don’t read. But if you’re going to write, the only choice you have is to reach people who will choose to engage with you. Do it properly, and there’s a chance that those voluntarily literate people will tell their friends and colleagues.

Education 40

Education Course 40

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Harvard Business

JUNE 1, 2018

Kimberly Whitaker/Getty Images. A Fortune 250 B2B company spent a quarter of a million dollars trying to solve the wrong problem. A new product line had failed, and the company believed the problem was either poor product delivery times or lack of effort by the sales force. After throwing millions at both problems, they finally realized what the real issue was: misaligned goals between marketing and sales.

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Sales Marketing B2B Case Interview 28