Consulting Matters

JANUARY 13, 2018

Content marketing is not some marketing fad. Content marketing is essential for consultants because we are in the knowledge business. Content marketing is essential for consultants because we are in the knowledge business. We don't sell a tangible product or service. It all starts here.

Marketing 202

Marketing Consulting Intellectual Property eBook 202

Johanna Rothman

NOVEMBER 6, 2020

That information is my intellectual property. When someone steals that property, that act is theft. Some people think that digital intellectual property is different from real property. Digital property is real property. Rights to publish in all formats: Ebook, print, and possibly audiobooks.

Intellectual Property 53

Intellectual Property eBook Productivity Consulting 53

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. The same applies to linking your content (audios and videos) on iTunes which has become one of the largest repositories of amazing intellectual property or blog talk radio and such platforms. What is your marketing plan?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Jon Jantsch, Duct Tape Marketing. ? ?. Partnership Marketing. Outbound Phone Marketing. Email Marketing. Partnership Marketing.

Consulting 68

Consulting Advertising Case Interview Conference 68