eBook Industry Operations ROI 
Harvard Business
APRIL 6, 2017
In the traditional media industry, some outlets differentiate themselves through quality, but social media hasn’t gotten there yet — there is no “ New York Times of social media.” I wasn’t involved in the production of that ebook, but it’s still good!)
Tsavo Neal
JANUARY 25, 2018
All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. ROI calculator. Commenting on popular blog articles in your industry. Jon Jantsch, Duct Tape Marketing. ? Online Advertising.
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