Harvard Business

NOVEMBER 8, 2016

A LinkedIn survey found that B2B buyers are five times more likely to engage with a sales rep who provides new insights about their business or industry. Marketing can train salespeople in social media systems, processes, and best practices. Integrating systems and encouraging transparency will also go a long way.

B2B 66

B2B Sales Media Guidelines 66

Consulting Success

JANUARY 29, 2018

I studied arts and it was my initial formal training. During some of the conversation afterwards, one of the young American military personnel, probably not much older than me, stood up in the conversation and he very emotionally, in a very heartrending way said, “I’m just so tired of being trained to hate.”

Development 190

Development Consulting How To Case Interview 190

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Writing a short eBook. Commenting on popular blog articles in your industry. Are there any online events in your industry that could work?

Consulting 68

Consulting Advertising Case Interview Conference 68