Harvard Business

OCTOBER 1, 2018

Vendors using eBay and Shopify pay listing and sales fees, and consumers pay transaction fees on payment portals like PayPal. For instance, (the reinvented) Kodak has created KODAKOne , which will feature a digital ledger documenting who owns the rights to individual images, allowing photographers to assert control over their work.

Marketing 44

Marketing Advertising Media Video 44

Consulting Matters

JUNE 24, 2020

Your website is the hub of your marketing system and potentially your 24/7 sales machine – even if you get leads, you shape your clients thinking about who you are and what your consulting and coaching is worth by the quality of your website design, copy and content. This principle holds true for you. You can't wish your way around it.

Consulting 156

Consulting How To System Sales 156

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 47

Marketing Case Study Case Studies Sales 47