Strategic Planning and Management Insights

MARCH 6, 2023

For instance, in Marketing, data is being used to calculate ROI on marketing campaigns, or come up with new pricing strategies based on A/B testing of campaigns which helps marketing and managers bring in more revenue, and stay ahead of the competition. For example, let's say your organization's goal is to increase revenue.

Report 98

Report Data Strategy Strategy 98

Harvard Business

NOVEMBER 7, 2017

In my work analyzing the thinking styles of leaders in organizations, I’ve found that strategy is usually developed by people who have a big-picture orientation, while execution is often done by those with a detail orientation. The lack of narrative is particularly a problem in the relationship between sales and marketing.

Strategy 43

Strategy Strategy Strategy& Metrics 43

Harvard Business

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Brocade, a data and network solutions provider, created a “customer first” program by identifying their top 200 customers, who account for 80% of their sales.

Marketing 48

Marketing Agile Fashion Sales 48

Tsavo Neal

SEPTEMBER 21, 2017

This is why email marketing has an average of over 3000% ROI. Encourage them to “hit reply” and ask questions so you can develop a relationship with them. They make a great introductory offer to move your potential clients up your sales ladder. A webinar is a video presentation or workshop. Book/eBook.

Consulting 60

Consulting eBook Education Software 60

Tsavo Neal

OCTOBER 19, 2017

This is why email marketing has an average of over 3000% ROI. You can’t start more sales conversations with your potential clients without building trust — and lead magnets help you generate more trust with your prospects at scale. They make a great introductory offer to move your potential clients up your sales ladder.

Consulting 60

Consulting eBook Education Resources 60