Johanna Rothman

NOVEMBER 21, 2018

When we manage product development for organizations, we work for hire. The company hires you, pays you a wage, and in return, your intellectual property belongs to them. While “one person” may have had the original idea, we need many people to refine the idea and bring that product to market.

Intellectual Property 54

Intellectual Property Management Productivity Consulting 54

Johanna Rothman

NOVEMBER 6, 2020

That information is my intellectual property. When someone steals that property, that act is theft. Some people think that digital intellectual property is different from real property. Digital property is real property. The publisher didn't create your intellectual property.

Intellectual Property 53

Intellectual Property eBook Productivity Consulting 53

Chad Barr

JULY 18, 2018

Second, is your content : Which is your digital empire creation(r) or your intellectual property and the way you establish your expertise and claim your thought leadership. These are your articles, newsletters, books, workshops, webinars, courses, podcasts, videos, and membership sites to just name a few.

Intellectual Property 52

Intellectual Property Video Interviews Media 52

Chad Barr

JANUARY 8, 2012

Your site is only one marketing component (out of many) to support your overall strategy. What about using social media, creating powerful alliances with others and developing your own video and audio channels? What is your marketing plan? Here are the items to consider and assess: When asked to articulate what your strategy is?

Intellectual Property 52

Intellectual Property eBook Video Media 52

Tsavo Neal

JANUARY 20, 2022

” As a specialist in design, copywriting, and marketing for consultants, I’m biased. Instead, they leverage their consulting websites as the centerpiece of their marketing system. Eventually, I learned how to do my marketing online to the point where people would pick up the phone. It even instills confidence in you.

Consulting 167

Consulting Case Study Case Studies Media 167

Chad Barr

NOVEMBER 23, 2009

We met in the mornings, discussed business, best practices, intellectual properties and ideas to improve our lives and businesses. When developing my marketing content, make sure it focuses on current times and my client challenges. Develop case studies that enable clients to relate to them. Just do it.

Intellectual Property 40

Intellectual Property Case Study Case Studies Groups 40

Chad Barr

OCTOBER 23, 2011

Develop a vast amount of intellectual property that is manifested in a variety of formats such as: books, booklets, audio and video, workshops, seminars and such. Otherwise, you have a quality problem and not a marketing problem! Develop a powerful questionnaire (assessment) that helps diagnose your clients.

Leadership 40

Leadership Intellectual Property eBook McKinsey 40