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How to Build a Better Sales Playbook

LSA Global

What Is a Sales Playbook? Like a playbook in sports that plans for the most frequent and most important in-game situations, a sales playbook is a unique collection of sales scenarios, strategies, plans, tactics, and tools to help a sales team consistently win when the stakes are high. Sales Strategy. Sales Culture.

Sales 28
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Consultant Marketing Discovery Meeting

Jerry Fletcher

In most cases the answer will be that some metric in the sales equation is off. See Jerry’s new speaker demo reel. Meeting name. Don’t call it a Discovery meeting or chat or whatever. Start by determining the primary problem that has caused them to consider your services. I find that it is best to be direct. And so it goes.

Meeting 52