The Fearless Marketer

OCTOBER 26, 2020

Everyone has done a jigsaw puzzle. But doing a jigsaw puzzle like this wouldn’t be a lot of fun, would it? Marketing your professional services is a lot like a jigsaw puzzle. Well, for many, many years I’ve worked at deciphering the marketing jigsaw puzzle. It can take hours and hours. No real challenge.

Marketing 62

Marketing B2B System Groups 62

Consulting Matters

MARCH 16, 2023

Today, we decode the profit puzzle and dive into the different levels of success you can achieve with your consulting or coaching business: stable profits, sustainable growth, and scalable success. Well, it's time to say enough already and go from surviving to thriving! And it's not enough for this strategy to exist on paper.

Consulting 156

Consulting Media Sales Marketing 156

Seth Godin Blog

DECEMBER 18, 2015

Some of the questions the marketer needs to ask, questions that amplify the, "who's it for?" The marketer can change her story, but she can't easily change the worldview of the person she seeks to sell to. Satya is well on her way to decoding this puzzle.  Two examples: Satya makes and sells hats. Who do they trust?

Engineering 20

Engineering Examples Productivity Marketing 20