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Micro-influence: This 1 strategy can grow your practice locally, regionally, or nationally

Rod Burkert

In case you missed my last post: How to build prospect trust into your marketing. But we can build trust (confidence/competence/ benevolence) into our marketing. These practices “travel well.”. Think of this as compound marketing. Jun 17-20: Philadelphia, PA (speaking at NACVA Conference on Jun 19). In real life.

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7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

Last Friday, I spoke at the ASA Philadelphia Chapter Spring Business Valuation Seminar about building/growing a BVFLS practice. My story is how I started traveling in the RV. For example, do you think Roger Grabowski creates a new slide deck for every BVFLS conference presentation about the cost of capital? It’s your career.

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ZS Associates Firm Profile

Management Consulted

Today’s emphasis is on ZS Associates (pronounced Zee S in the USA) – a premier boutique firm focused on sales force and marketing optimization. Founded in 1983 by Kellogg School of Management marketing professors Andris A. Where did ZS Associates begin, and what are they known for? In 1987, ZS was employed by a large U.S.