Harvard Business

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 28

ROI Marketing Financial Sales 28

Martinka Consulting

JUNE 18, 2021

EBITDA ‡ FCF – Sam’s comments about how you can’t calculate ROI based on EBITDA when it’s a capital expenditure type business sounds like one of my Myths of Business Valuation: Using EBITDA in a capital-intensive business will burn the buyer. You must use free cash flow to truly calculate ROI.

ROI 40

ROI Cash Flow Small Business Financial 40

Martinka Consulting

OCTOBER 27, 2017

In the Discounted Future Cash Flow method profits are projected (same as the first issue) and discounted back to a present value. A well-run company rated a 5 out of six (a 20% ROI) is now an 8.33 (same rating percentage but now a 12% ROI). For reference, a check of major bank PE ratios shows they are at about 15).

ROI 40

ROI Cash Flow Methodologies Small Business 40

Emerson Consulting Group

NOVEMBER 6, 2020

The ROI Comparison Rationale. Workers Compensation Insurance is – generally – easy coverage to acquire, and many carriers have cash-flow-advantageous methods of collecting premium. So joining a PEO doesn’t completely eliminate the liability for employers. Here’s where the rubber meets the road.

Insurance 40

Insurance Insurance Comparison Cash Flow 40