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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business

Through a study of AI that included a survey of 3,073 executives and 160 case studies across 14 sectors and 10 countries, and through a separate digital research program , we have identified 10 key insights CEOs need to know to embark on a successful AI journey.

Survey 38
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Why CRM Projects Fail and How to Make Them More Successful

Harvard Business

CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. As sales cycles develop, they should have a shared understanding of what constitutes a qualified lead, as well your ideal customer profile — both in terms of the company and level of buyer.

Sales 41
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Organizational Fitness for Growth: Five Insights for CEOs

Kates Kesler

He installed heavy-weight market leaders in key growth markets (much as GE has done) to bring management attention to market development, commercial capability, and relationships with government entities. The strategy worked until growth slowed in both developed and developing markets. 2: Shed the Layers (vertical health).

Apparel 82