Remove Case Studies Remove Productivity Remove Talent Remove White Paper
article thumbnail

Case Study: Should an Algorithm Tell You Who to Promote?

Harvard Business

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. Aliyah liked Molly and respected her work. Sharp, clear answer , Aliyah thought.

article thumbnail

Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

SOURCE: Social Talent. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages. Source: The Future of Commerce.

B2B 60