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Is Your Business a “Service” or a “Brand”?

The Fearless Marketer

For instance, I go to a dentist who practices “general dentistry,” but if I need a root canal, a tooth extraction, or dentures, I’ll be referred to a specialist in that field. At one point, coaching was new and most people had few reference points as to what it actually was. By proprietary methodologies. Cheers, Robert.

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Essential Consultant Website Pages Part 4: Case Studies That Win

Tsavo Neal

Unless your case studies show your potential clients that you’re capable of solving their problem, they are nothing but wasted space on your website. Your website’s copy certainly helps — but case studies provide an extra layer of credibility. Winning New Clients Through Your Case Studies.

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A.T. Kearney Interview & Culture

Management Consulted

1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Kearney boasts about its Fit Transformation™ methodology, designed specifically to align companies’ strategy, operating model, and people to bring lasting transformation. Kearney inspiring Vision 2020 video here.