Remove Case Studies Remove Hotels Remove Marketing Remove Travel
article thumbnail

Case Study: Should a Hotel Giant Eliminate Some Brands and Refocus?

Harvard Business

As the longtime CEO of Otto Hotels & Resorts, now the second-largest lodging company in the world, he’d packed for hundreds of work trips before, but suits were his go-to. The facilitator, Caroline Dvorjak , was a marketing professor and a seasoned consultant. Tooga/Getty Images. No pruning necessary.

Hotels 28
article thumbnail

Case Study: When You Have to Choose Between Core and New Customers

Harvard Business

Erica Jackson, chief marketing officer of the Mendoza Marathon Corporation, had risen early to watch people line up to register for next year’s event and expected an enthusiastic crowd. Moreover, many signed up for multiple events in case later they weren’t able to get into their first choice. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Experienced Hire from Harvard breaks in to Healthcare Consulting (Part 1)

Management Consulted

I originally applied to two firms: one is called CB Partners, which is a boutique firm in New York focused on market access. I am a recent grad, but I do have a bit of marketing background and I have taken a couple of business courses, so I’m not an extreme novice in every area outside of biology and cancer research.

article thumbnail

The Crazy Lives of Consultants: is it just me.

The Crazy Lives of Consultants

We also provender the cheapest prices on the market. Also, you can take an escort girl to a hotel or to a resort where you can spend some quality time with her for a lifelong experience. Maybe you hope to find cheap airfare in the local newspaper's travel section. Phentermine is also currently sold as a generic.