Case Studies Exercises Intellectual Property Interviews 
Chad Barr
MARCH 30, 2016
What’s unique about your intellectual property that makes you distinguishable from others? What results are described in your client testimonials, case studies and client interviews? This week’s tip: Use this critical exercise to calibrate your business GPS and the positioning of your company.
Tsavo Neal
JANUARY 25, 2018
Interview an expert. Interviewing a potential client. Case studies. Maybe you really, really don’t like writing, but you still want to create a great piece of intellectual property that “sticks.” It can be as simple as a phone interview via Skype, which you record and upload to iTunes.
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