Tsavo Neal

JUNE 26, 2020

Instead of charging hourly for your services, you charge them based on this financial upside (10% to 20% of the ROI you can create for them). Eventually, you want it to rank first on search engines. Following up by providing value — sharing an article, a case study, etc — is the best way to do it.

Consulting 15

Consulting Productivity ROI Case Study 15

Tsavo Neal

JANUARY 25, 2018

All businesses, regardless of industry, have become what I call O2O businesses—their primary marketing objectives are focused on driving people online to drive them offline. Search engine optimization. Case studies. ROI calculator. Commenting on popular blog articles in your industry. Resources page.

Consulting 68

Consulting Advertising Case Interview Conference 68

Tsavo Neal

APRIL 27, 2017

A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. Source: Small Business B2B Call to Action Study. Do you give them a chance to submit their name, email address, industry, or phone number? Source: Search Engine Journal.

B2B 60

B2B Marketing Consulting Advertising 60

Harvard Business

MAY 25, 2016

However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Our goal in this article is to offer specific, real-world case studies to show how big data has provided value for companies that have worked with Microsoft’s analytics teams.

Data 50

Data Advertising Operations Case Study 50