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7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

Speaking to 1-to-many audiences like these falls between the extremes of 1-to-1 meetings and 1-to-masses social media, except it is both efficient and effective. Efficient because you could be “meeting” with anywhere from 5 to 500 people at the same time. My story is how I started traveling in the RV. Download your white paper?

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages.

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