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Conversation with A.T. Kearney

Tom Spencer

These extend from basic introduction-to-consulting workshops, to advanced excel/ppt skills, and of course regular seminars hosted by senior partners to discuss their white papers, recent interesting or topical projects, and subjects relevant to us all. Kearney’s travel model? During critical times, the hours may be longer.

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7 secrets for presenting to prospects you want to turn into clients

Rod Burkert

My story is how I started traveling in the RV. 6 – Offer one or two case studies. Download your white paper? #3 – Tell a story. A great way to engage your prospects is to pull them in with a story they can identify with and that builds your credibility. They want to learn more. So why do you do what you do?

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64 Proven Ways Consultants Can Generate Leads Online (Consulting Lead Generation)

Tsavo Neal

Publishing a white paper. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect. Writing for a trade publication. Guest posting.

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Inside the Minds of Your Prospects: 37 Critical Digital Marketing Statistics for Consultants

Tsavo Neal

They come for the content or the service, like booking air travel. A professional design makes reading all of your content — publications, posts, case studies, etc — easier to read and more enjoyable. 96% of B2B small business websites don’t offer guides, white papers, or similar reports on their home pages.

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The Potential for Blockchain to Transform Electronic Health Records

Harvard Business

In our white paper, “A Case Study for Blockchain in Healthcare,” we proposed a novel, decentralized record management system to handle EHRs using blockchain technology, which we called MedRec. MedRec doesn’t store health records or require a change in practice.

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