Case Studies Data Methodologies Sales 
Harvard Business
FEBRUARY 28, 2018
As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. The goal of the HR initiative was to use data analytics to inform hiring, promotion, and compensation decisions.
Harvard Business
SEPTEMBER 13, 2017
We chose Brazil’s beef industry as the location of our case study , both for the size and complexity of the industry and for its impact on the planet. Nonetheless, the case study demonstrates that measuring the value of sustainable business can be done, and that sustainable business itself can be cost-effective.
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CaseInterview.com
DECEMBER 4, 2019
As you might know, Motorola eventually dominated the pre-smartphone mobile phone market with close to $10 billion in annual sales. I heard similar stories at McKinsey as well, all revolving around a central theme — McKinsey consultants hate to be wrong, and they hate to have conclusions they can’t support with quantitative data.
Management Consulted
APRIL 3, 2016
As a prospective consultant, one of the things that can seem the most mysterious in the case study prep process is wondering what the interviewer is going to ask you next. Many of you have heard about interviewer-led and interviewee-led case interviews and are wondering how to approach each one appropriately.
Management Consulted
JANUARY 18, 2015
The firm was temporarily acquired by Electronic Data Systems (EDS) in 1995 but was bought back by partners in 2006, just in time for the company’s 80th anniversary. 1997 – First Global Prize, an annual business school case study competition for potential recruits, awarded. Marketing & Sales. remains in Chicago.
Consulting Success
JANUARY 29, 2018
Research means important data and patterns. We have access to wonderful data because of our diagnostic work. As I have continued to write, I have leveraged the patterns and the broad data sets we have available to us because of our work. Or “Can you come and speak at my sales meeting?” It’s too intimidating.
Harvard Business
SEPTEMBER 12, 2016
The saying “You only have one chance to make a first impression” holds true in many situations, from job interviews to sales calls. That advice is easier preached than executed, of course, so Clark suggests, “using the methodology of power posing [before the meeting] to tamp down your cortisol levels.”
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