Emerson Consulting Group

APRIL 4, 2019

A white paper posted on a website or LinkedIn is nothing more than an article the author never bothered to get published. Published articles are high-level sales tools. He then shuffles through his case until he locates said article, pulling it out and sliding them across the conference table.

Journal 40

Journal Case Interview Conference Meeting 40

Harvard Business

FEBRUARY 28, 2018

As a VP of sales and marketing for Becker-Birnbaum International, a global consumer products company, Aliyah knew she needed a talented marketing director to support her division’s portfolio of 34 products. As the COO made another well-deserved toast to Anne, Aliyah thought back to her interviews with Ed and Molly. Meeting Ed Yu.

Case Study 37

Case Study Case Studies Study Case Interview 37

Tsavo Neal

JANUARY 25, 2018

Publishing a white paper. Interview an expert. Interviewing a potential client. Case studies. Publishing a White Paper. A white paper is a report given on a topic in your industry. White Papers are a great lead magnet because they position you as a trusted advisor to your prospect.

Consulting 68

Consulting Advertising Case Interview Conference 68