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How Organic Wine Finally Caught On

Harvard Business

Through historical research and many interviews, we found several ways in which early stumbles in the organic wine market created marketing problems that the industry still struggles to overcome. Whole Foods Market, which by 2010 accounted for over one half of organic food sales in the United States, did little to promote organic wines.

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How Top Salespeople Land Hard-to-Get Meetings

Harvard Business

While I was researching my new book, How to Get a Meeting with Anyone , I asked the top 100 sales thought leaders in the world, “When you absolutely must reach someone who is very important but nearly impossible to reach, how do you do it?” But his core business is turnaround consulting. Elizabeth Grace Saunders.

Meeting 28
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We Interviewed 57 Female CEOs to Find Out How More Women Can Get to the Top

Harvard Business

But what if there were a way to make breakthrough progress by applying research-based tools and strategies to boost these numbers faster? One woman echoed the sentiment we heard throughout our interviews: “Sure, the shareholders made a lot of money and we hit all our targets. Women could be ready for the CEO role sooner.

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How to Pass the McKinsey Problem Solving Game

CaseInterview.com

In the case interview process for McKinsey, one of the early evaluations is “Solve,” McKinsey’s digital assessment game (formerly called the McKinsey Problem Solving Game). It is unclear why this is the case. Given historical competitive behaviors, how will sales likely change after the price reduction?

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Internal Hires Need Just as Much Support as External Ones

Harvard Business

He had spent his entire 14-year career at the company, had worked hard, and had rapidly climbed the ranks in sales and marketing. This was the case for Adrian, who was both promoted to a higher level and moved to a new business unit. He inherited a strong team with a proven track record.