1 to 1

MAY 26, 2022

While many companies use these tools to better utilize the big data at their disposal, a quick Google search shows that these are still common questions. Business intelligence and predictive analytics are often used interchangeably to describe tools and methods for utilizing data to make informed decisions.

Data 26

Data Tools Sales ROI 26

Asamby Consulting

DECEMBER 14, 2022

Topics they deal with include strategy execution, leadership, people, processes and tools. They're typically engaged by clients who have solid sales or have seen tremendous growth and struggle to keep up with delivery. They identify potential to improve results by looking at your numbers and comparing it to benchmarks.

Small Business 52

Small Business Cash Flow Consulting ROI 52

Harvard Business

MARCH 7, 2017

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 33

B2B Travel Benchmarking Sales 33

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Our data also indicate that much of marketing and sales collateral is read by prospects outside of the normal work week.

Marketing 39

Marketing Case Study Case Studies Sales 39

1 to 1

DECEMBER 13, 2021

Some common sources of customer and experience friction include: Gaps in your internal data or limits to the insights you can gain from it, high frequency points of journey abandonment, and ill-equipped tools or outdated customer channels. Where are existing tools letting your customer service agents down?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

OCTOBER 10, 2017

One reason for the paltry performance is that while other business areas, like sales or finance, are considered to be core functions, innovation is often considered to be something that’s “nice to have” rather than essential. And there’s a fundamental conflict between innovation and optimizing an existing operation.

ROI 28

ROI Operations Enterprise Research 28