Harvard Business

MARCH 7, 2017

By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. The campaign has resulted in dramatic increases in marketing leads and sales.

B2B 34

B2B Travel Benchmarking Sales 34

Asamby Consulting

DECEMBER 14, 2022

They're typically engaged by clients who have solid sales or have seen tremendous growth and struggle to keep up with delivery. They identify potential to improve results by looking at your numbers and comparing it to benchmarks. What makes sense: ROI The other financial metric you have to look at is your return on investment (ROI).

Small Business 52

Small Business Cash Flow Consulting ROI 52

Harvard Business

AUGUST 10, 2018

Today, the data to answer those questions exists — it’s captured by the software-as-a-service firms whose services companies use to run their businesses. Mainstream software companies are beginning to hold “ data mirrors ” up to their customers, allowing scoring and benchmarking of their customers’ strategies.

Benchmarking 28

Benchmarking Software B2B Comparison 28

Harvard Business

MAY 8, 2017

Whereas most business lists analyze companies by traditional metrics such as revenue or by subjective assessments such as “innovativeness,” our ranking evaluates the ability of leaders to strategically reposition the firm. We then narrowed the list to 18 finalists using three sets of metrics: New growth.

Methodologies 53

Methodologies Culture Metrics Company 53

Harvard Business

SEPTEMBER 24, 2014

The hypothesis can be as specific as “underperforming customer accounts are not getting as much time investment as high-performing accounts,” or as general as “correlations will be found between people analytics metrics and business outcome x,” but the outcome needs to matter. Default to anonymity and aggregation.

Data 28

Data Case Interview Study Benchmarking 28