Harvard Business

MARCH 7, 2017

According to the travel and leisure marketing firm MMGY, the use of travel agents increased by 50% from 2014 to 2015. Here are examples of how firms in three industries are simplifying the purchase process, and the specific tactics they are using: An employee wellness benefits provider uses content marketing.

B2B 32

B2B Travel Benchmarking Sales 32

Harvard Business

OCTOBER 10, 2017

While the execution of a conventional strategy lends itself to linear progress and clear benchmarks, innovation often proceeds by S-curves , moving at a slow crawl until it explodes at an exponential rate. That’s why good managers put so much focus on measuring and managing return on investment (ROI) as a basic operational practice.

ROI 28

ROI Operations Enterprise Research 28

Harvard Business

JANUARY 4, 2018

Second, the ABU team is paid using variable compensation, based on projects that have been fully implemented and based on their ROI. Finally, the results have been presented at industry forums and recognized in international contests. Rigorous assessment of results. Recruiting this high-demand skill set was not easy.

Company 28

Company Recruiting Recruitment Financial 28

1 to 1

DECEMBER 13, 2021

Invest and act on great customer experience Understanding the importance of building an organizational CX competency is a crucial first step, but without an executable strategy, organizations will continue to lag industry leaders. 3 questions to ask during this step: What metrics will you use to benchmark and improve the customer experience?

Metrics 26

Metrics Tools Case Interview Strategy 26

Harvard Business

SEPTEMBER 11, 2014

There’s a similar assumption underlying much of the discussion around how to measure the return on marketing investment, where it seems to be tacitly accepted that attitudinal insights are insufficient at senior decision-making levels, and behavioral insights represent today’s benchmarks.

Survey 28

Survey Pharmaceuticals ROI Benchmarking 28