Rick Conlow

JANUARY 2, 2023

Among CEO top priorities are sales growth and profit. Customer loyalty generates sales growth and profit. Consider GM as a case study. Kouzes and Posner, authors of The Leadership Challenge, found that over 80% of managers value honesty as a key characteristic in their leaders. CEOs project misplaced values.

Study 88

Study Emotional Intelligence Leadership Finance 88

Johanna Rothman

AUGUST 12, 2020

Now, you create 3-5 Key Results: Create and publish benchmarks to prove Product X leads the category in the next quarter. Would need collaboration from product development, marketing, sales, maybe support.). Obtain 3 customer case studies in the next quarter that show Product X works for them in ways other products don't.

Benchmarking 94

Benchmarking Productivity Case Study Case Studies 94

Harvard Business

APRIL 19, 2018

Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. Documents uploaded to DocSend’s platform include case studies, overviews and guides, e-books, and proposals.

Marketing 36

Marketing Case Study Case Studies Sales 36