Remove B2C Remove Development Remove Productivity Remove Training
article thumbnail

How to Design an Offer Consulting Clients Will Love

Consulting Matters

How to frame my products and services in such a way that they will be irresistible to executive clients?". If so, you're gonna love today's training on how to design consulting offers.that convert. I also want to talk about the difference between B2C offers and B2B offers. Here's the difference with the B2C business.

B2C 156
article thumbnail

What It Takes to Become a Great Product Manager

Harvard Business

Because I teach a course on Product Management at Harvard Business School, I am routinely asked “what is the role of a Product Manager?” ” The role of a Product Manager (PM) is often referred to as the “CEO of the Product.” Aron Vellekoop Len/Getty Images. Core Competencies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Replacing the Sales Funnel with the Sales Flywheel

Harvard Business

All of these examples are B2C. If your business is B2C, the train is about to leave the station. If you’re B2B, the train is parked in the station, but it’s leaving soon. In a “better product” market, 80% of the touches with your customers are handled by humans, your employees.

Sales 49
article thumbnail

B2B sales will never be the same

1 to 1

Customer success Customer success (CS) solutions are used by brands to monitor the health of their customer relationships by keeping track of customer satisfaction and churn across their products and services. Sales training and services To win, you must train; that’s where sales training and services come in.

B2B 29
article thumbnail

Consulting Jargon

Tom Spencer

The need for clarity, however, has not prevented consultants from developing an industry jargon all of their own, which can sometimes be pretty incomprehensible to industry outsiders. B2C: Stands for “business to consumer” and indicates that a business is aiming to sell directly to consumers rather than to other businesses.

article thumbnail

Ban These 5 Words From Your Corporate Values Statement

Harvard Business

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

Ethics 52
article thumbnail

Consulting Jargon 101

Tom Spencer

The irony, though, is that consultants have gone on to develop an industry jargon which is often completely incomprehensible to industry outsiders. B2C: Stands for “business to consumer” and indicates that a business is aiming to sell directly to consumers rather than to other businesses. Deck: PowerPoint slides.