Consulting Matters

AUGUST 12, 2020

I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Let me first get us on the same page on content marketing and all the pieces and how they all fit together.

B2C 156

B2C B2B Consulting How To 156

Harvard Business

SEPTEMBER 25, 2018

When companies expand into foreign markets, they need to gain the trust of local business partners and prospective customers in order to succeed. Both of these approaches, however, are time-intensive, requiring executives to spend weeks or months in foreign markets. For example, consider Dez Blanchfield , whom I interviewed.

B2B 32

B2B Education Media B2C 32

Harvard Business

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Some examples of these competencies include: Conducting customer interviews and user testing. Performing market assessments. Company Fit.

Productivity 28

Productivity Management Engineering Case Interview 28