Consulting Matters
AUGUST 12, 2020
I also want to talk about the difference between B2C offers and B2B offers. A B2C business is when the actual buyer is an individual, and you need to think about your offers differently. Consulting vs. Coaching Offers (6:13): B2C businesses, so for those of you who are coaches, this is going to be more where your world is.
Harvard Business
SEPTEMBER 25, 2018
They spend their days developing new content — videos, photos, blog posts, and podcasts — and engaging their followers. For example, consider Dez Blanchfield , whom I interviewed. The rise of social media has created a new type of local partner: local digital influencers. Building an Effective Influencer Strategy.
Harvard Business
DECEMBER 13, 2017
There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. Some examples of these competencies include: Conducting customer interviews and user testing. Running design sprints. Emotional Intelligence (EQ).
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