article thumbnail

How to Create a "What I Do" Statement That Impresses Potential Clients [On-Air Coaching with J. Kyle Howard]

Consulting Matters

During our chat, I tell J that he needs to identify whether he is a B2B or B2C consultant or coach - this will determine how he positions himself and answers the dreaded "What do you do?" Leading with the methodology. How to stop worrying about exciting ways to explain your methodology (and what to do instead).

B2C 156
article thumbnail

The Role of Instructional Design in Creating Effective Sales Enablement Programs

Clarity Consultants

The B2B sales world has completely changed over the last few years, and businesses all over the world are struggling to keep up. However, because sales are ever-evolving and new technologies are being introduced consistently, it’s important to keep the training far beyond just an annual workshop or two.

Sales 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Professional Services Marketing Self-Assessment

Prudent Pedal

Lacks understanding of the complex B2B buying cycle. I’ve implemented sales training when I should have focused on better client selection. Intellectual Capital: the firm does not differentiate its thinking, follows the herd, avoids the risk of stating an alternative POV or sets high expectations for intellectual capital development.

article thumbnail

More Universities Need to Teach Sales

Harvard Business

” As Walter Friedman documents in Birth of a Salesman , sales wasn’t seen as a function that required specialized training or education until well into the 20 th century. And companies performed the training, not schools. It should continue with the cross-disciplinary study relevant to realistic training in the area.

Sales 28
article thumbnail

Why consulting?

Management Consulted

You are trained on how to get into a CEO’s mindset within a lifetime of an engagement while being an outsider. In adopting this methodology, it has become very natural to logically determine what new knowledge or skills are pertinent to understanding a problem thoroughly and synthesizing an appropriate conclusion.

article thumbnail

2024 Events for Project Managers, Business Leaders, and Industry Professionals

Epicflow

The event will allow project managers to earn PDUs, learn from expert speakers during the educational sessions, acquire new skills, master new technologies and methodologies, and network with peers. The conference attendees will learn the insights from the latest PMO research, and learn about new PMO ideas, methodologies, and products.