Getting Buyer’s Journey Mapping Back On Track
Prudent Pedal
JANUARY 21, 2020
Well-intentioned as it was, the result of all this “content” is confusion, indecision, exasperation, and, ironically, a slower sales cycle. According to the Corporate Executive Board (CEB), the number of people involved in B2B solution purchases has climbed from an average of 5.4 two years ago to 6.8 step into the shoes of your client.
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